Templates
Studio KPI Tracker (Free) — Google Sheet & CSV
Use this plug-and-play sheet to keep tabs on the numbers that actually drive studio growth—attendance, utilization, revenue/class, and churn.
Columns in the template
| Date | Classes Held | Check-ins | Unique Clients | Revenue (USD) | Intro Offers Sold | New Memberships | Churned Memberships | Utilization % | Notes |
|---|---|---|---|---|---|---|---|---|---|
| 2025-09-01 | 8 | 72 | 58 | 980.00 | 6 | 3 | 1 | 74 | Labor Day promo |
Tip: keep “Notes” short and actionable—e.g., “add 6:30pm hip-hop on Tue” or “email reactivation to pass holders.”
Utilization: the one metric to watch
Utilization % = Check-ins ÷ (Classes × Capacity). If you don’t set capacity yet, track a simple version: Check-ins ÷ Classes. Use this to spot over/under-supply and move classes accordingly.
- See Analytics to track trends per class/instructor.
- Adjust supply via Scheduling.
- Drive demand with Memberships and Class Packs.
Weekly review checklist
- Top 3/Bottom 3 classes by utilization → move, split, or promote.
- Intro offers → convert with a follow-up email/text sequence.
- Churn risk → members with 0 check-ins in 14 days.
Ready to automate? Pull KPIs right from DanceFitnessPro.
Start 30-day free trial
FAQs
How often should I update? Daily entries take 2–3 minutes; weekly review 10 minutes.
Do I need capacity to compute utilization? It helps; start with check-ins ÷ classes and add capacity later.